Where to put testimonials on your website

Put testimonials where people are deciding what to do next. That might be your homepage, a service page, your pricing page or the place where someone books. Pick a story that fits what they're looking at.

Think about the last time you looked at a business you hadn't used before. Could they do what you needed? What would it be like to work with them? Had other customers been happy?

Your visitors may have those questions too. And if all your customer stories are tucked away on a separate page, they might never find the one that answers them.

Start with the page's question

Before you pick a video, ask yourself: "What might someone want to know on this page?"

Start there. Read each page and look for a story that fits. You don't need to put the same video everywhere.

See three example layouts

These are simple made-up layouts, not real customer pages. They show how you could place a relevant video beside a service, under pricing details or near a booking button.

You don't have to copy the design. The useful part is the placement: put the story near the information it helps explain.

1. On your homepage

First, make sure your homepage explains what you do. Then you can show a short video from a customer who's used your business.

Pick a video that makes sense to someone who's never heard of the customer or project. With the customer's permission, say who they are and what they're talking about. For example, "A homeowner talks about having their kitchen renovated" tells people more than "Watch our testimonial."

Keep your services and contact details easy to find too.

2. On the matching service or product page

A video about a wedding haircut is more useful beside your wedding service than buried in a general gallery. An agency prospect looking for website work needs a story about a relevant website project, not an unrelated service.

Put the video near the service it talks about. Add a short line so visitors know what the customer is discussing. If you offer several services, you can choose a different video for each page.

Need ideas for the stories to collect? Start with these video testimonial examples.

3. Near pricing or a proposal link

When someone checks your prices, they may be wondering what's included and what working with you is like. A customer talking about their experience can help them picture it.

Still, make the price and what's included easy to find. A video can't replace those details.

If a customer mentions a result, check the details and keep the context. Don't suggest everyone gets the same result unless you can support that.

4. Near a booking or contact action

Someone might be ready to get in touch but still wonder what happens next. A customer talking about their first visit or call can help them picture it.

Keep the contact form or button easy to find. They shouldn't have to hunt around the video to book.

5. On a dedicated customer stories page

A separate page gives people a place to see more stories. It can be useful if you have videos about several services or types of customer.

Tell visitors a little about each video. What did the customer buy or book? What are they talking about? If the customer agrees, you can include their name and role too.

Link to the stories page from your menu or service pages. You can also put each video on the page it relates to, so visitors don't have to find the gallery first.

How many testimonials should you show?

There's no perfect number for every page. Start with one or two that fit. Add more if they tell people something different. Five customers saying "great service" may tell a visitor less than two talking about different parts of the job.

On a longer page, put each story near the section it relates to. On a short booking page, one video might be enough.

Make the videos easy to use

• Add captions and check them. Names, locations and product terms can be transcribed incorrectly.
• Keep written information available. A visitor should not have to play a video to find a price or understand how to book.
• Check on a phone. Open the live page yourself and make sure the video and surrounding text are usable.
• Use a clear introduction. Tell visitors what the speaker is discussing.
• Respect permission. Confirm that the customer agreed to the intended use and keep a record.

Add a video wall with SayCandid

Once you've collected and approved a video in SayCandid, choose where you want to show it. Copy the widget code into your website editor. Our installation guide shows you where to put it in WordPress, Shopify and other builders.

On Free, the widget shows up to six videos. Pro shows all of them, on as many widgets as you like, and lets you turn off the SayCandid label. Check the current pricing for the full plan details.

Choose one page where a customer story would answer a question, then add your first video to your website.