How much does a testimonial video cost?

The cost depends on how you make the video. You can ask a customer to record on their phone using a free tool. Or you can hire someone to interview them, film at a location and edit the footage. That costs more and needs a quote for your project.

You might already have customers willing to talk about their experience. The question is how much work you want to put around the recording. Do you want a produced interview? Or do you just need a customer to answer a few questions on their phone?

Let's look at the options and the costs that come with each one.

Three ways to make a customer testimonial

Each approach has its place. A phone recording might be enough for your website. A production team may be worth it if you need an interviewer, several locations or footage of a bigger project.

The cost of customer-recorded videos

With a remote recording tool, your customer uses their own phone or computer. You'll still need to ask them, watch the video and get it ready to share.

SayCandid has a Free plan: you can collect videos, show up to six on one website widget and make three ad downloads per month. Pro adds features including email invitations with reminders, more display capacity and unlimited ad downloads. See the current pricing and limits.

If you're comparing tools, check what you get for the price:

• How many videos can you collect and display?
• Can customers record without an account or app?
• Are captions or editing included, and are there usage limits?
• Can you download a version for advertising?
• Are reminders or branding controls included in the plan you need?
• Can you show the videos on your website?

Think about your time, too. Who will chase the file, check the captions and make sure the customer agreed to how you'll use it?

The cost of a remote interview

A remote interview gives you a chance to talk to the customer and ask follow-up questions. You'll also need to find a time that works for both of you.

If you're paying someone to run or edit the interview, ask what's included. Does the price cover preparation, the call, captions and changes? Will you get the original files? Also check where you can use the video and for how long.

An interview can be useful for a longer customer story. If you only need a short clip for your website, think about whether you need to arrange a call at all.

One published price to help you compare

As of 27 October 2026, Timonial's pricing page lists a guided, single-camera remote recording session at $699. The company says it ships a recording setup and provides a live remote producer. Editing is priced separately.

That's one provider's listed price for one type of session, not the going rate for every testimonial video. Check the current page and what's included before comparing it with another quote.

The cost of professional testimonial production

A production company can plan the interview, film it and edit the finished video. The price will depend on what you ask them to do, so get a breakdown for your project.

Give each provider the same brief:

• Number of customers and locations.
• Whether an interviewer is needed.
• How much filming time you expect.
• Required final versions and approximate lengths.
• Captions, graphics and other edits.
• Revision rounds and delivery deadline.
• Whether you need original footage.
• Planned website, social and advertising use.

Ask what happens if the customer cancels or you need more changes. When you compare quotes, check that they include the same work.

Copy this quote request

Hi [name],

I'd like a quote for a customer testimonial video.

Number of customers: [number]
Recording location or remote: [details]
Who will ask the questions: [our team / your team / not decided]
Finished videos needed: [number, approximate lengths and shapes]
Where we'll use them: [website / social / ads / other]
Deadline: [date]

Could you include filming or recording, editing, captions, revisions, any travel, and the cost of extra versions? Please also let me know if we can have the original footage and how long we can use the finished videos.

Thank you!

Send the same brief to each provider. It'll be easier to see why one quote costs more or less.

Costs people forget

Permission and review. Agree on how the recording will be used and who approves the final version. Allow time to check claims and disclosures.

Multiple versions. A website feature and a vertical ad may need different crops or edits. Ask whether those versions are included.

Captions and accessibility. Check whether captions are provided and who corrects names or technical terms.

Keeping the video current. A customer story about a discontinued service or old offer may need replacing. Consider whether you can update your website easily.

Customer time. A remote recording still asks someone for a favour. Keep the request clear, and let them decide whether to take part.

Which approach should you choose?

Start with where you'll use the video. Want a few short customer stories for your website? Try asking customers to record from home. Want to ask lots of follow-up questions? An interview may suit you better. Need footage from several locations or a bigger production? Ask a few companies for quotes.

You can mix them, too. Collect short videos as you go, then pay for production when you have a bigger story to tell.

Try a remote request first

Want to try it? Add two or three questions to a SayCandid request and send the link to a customer. They can record on their phone or upload a video they've already made. You'll get to watch it before you share it.

See the plans or create a request.